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Gary Vaynerchuk's personal trainers explain how you can enjoy your favorite foods without guilt while losing weight, getting stronger, and improving your health.
Some "experts" say, Don't eat carbs because insulin makes you fat. Other "experts" say, Don't eat fat because fat makes you fat. Others say, Don't eat protein because protein makes you fat. Some even say, Don't eat fruit because sugar makes you fat. So the logical conclusion would be not to eat anything at all . . . except for the other "experts" who say that makes you fat because it's starvation mode.
Who should you believe? Who is right? Who is an ignoramus? And who is just trying to make a quick buck? It's confusing and difficult to know who to trust, but by the end of this book you'll realize you don't need to eliminate anything from your diet. You can enjoy all your favorite foods (in moderation) while losing fat and achieving your goals.
The issue is the "in moderation" bit. That's not a fun or sexy sell. And most people are far less likely to spend their money on "moderation" when a half-naked Instagram influencer is advertising that you can lose 50 pounds in 24 hours while stuffing your face full of cake! That said, considering you've got this book in your hands, you must be tired of the lies and deception in fitness marketing and are ready to understand the truth.
Let's dive in.
Wall Street Journal and USA Today Bestseller
Foreword by Gary Vaynerchuk
Gary Vaynerchuk's personal trainers explain how you can enjoy your favorite foods without guilt while losing weight, getting stronger, and improving your health.
Some "experts" say, Don't eat carbs because insulin makes you fat. Other "experts" say, Don't eat fat because fat makes you fat. Others say, Don't eat protein because protein makes you fat. Some even say, Don't eat fruit because sugar makes you fat. So the logical conclusion would be not to eat anything at all . . . except for the other "experts" who say that makes you fat because it's starvation mode.
Who should you believe? Who is right? Who is an ignoramus? And who is just trying to make a quick buck? It's confusing and difficult to know who to trust, but by the end of this book you'll realize you don't need to eliminate anything from your diet. You can enjoy all your favorite foods (in moderation) while losing fat and achieving your goals.
The issue is the "in moderation" bit. That's not a fun or sexy sell. And most people are far less likely to spend their money on "moderation" when a half-naked Instagram influencer is advertising that you can lose 50 pounds in 24 hours while stuffing your face full of cake! That said, considering you've got this book in your hands, you must be tired of the lies and deception in fitness marketing and are ready to understand the truth.
Due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. Be sure to check for other copies, because there may be other editions available.
Due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. Be sure to check for other copies, because there may be other editions available.
About the Author-
JORDAN SYATT is Gary Vaynerchuk's personal trainers. Jordan is the founder of Syatt Fitness, an online fitness coaching businesses. He has helped hundreds of clients in the gym and thousands more online to get leaner, stronger, and healthier, and to develop a better relationship with food. Along with co-author Mike Vacanti, Jordan cohosts the How to Become a Personal Trainer podcast. Their work has been featured all over the world and across the media, including CNN, Huffington Post, Business Insider, Men's Health, Men's Fitness, and other outlets. Jordan lives in Dallas.
Reviews-
Alan Aragon, nutrition researcher and educator
"Jordan and Mike knocked it out of the park. They managed to strike the perfect balance of simplicity, comprehensiveness, and actionability. This is absolutely what the public needs to read to gain an evidence-based understanding of how to get in shape without the frustrating, unscientific fads that are rampant in the fitness industry." — Alan Aragon, nutrition researcher and educator
"No-BS clarity and essential education in a world rife with misinformation. A must-have for any fitness enthusiast." — James Smith, physical trainer and author of How to Be Confident
"Finally, a book that celebrates eating without fear while still hitting your personal goals! Jordan and Mike have written a book that's a joy to read, filled with knowledge and humor. You'll want to keep it handy so you can pass it onto your friends. Gone are the days of deprivation and guilt; this book is all about living a balanced, joyful, and happy life. As a life-long foodie, I can't begin to express how happy I am that these guys have written a book that highlights the importance of celebrating life through food!" — Laura Vitale, host of Laura in the Kitchen
"Jordan is a beacon of evidence-based information, and he provides it in a palatable, practical, easy-to-understand way for the average person. I cannot recommend the quality of his work highly enough. He's one of the good guys." — Layne Norton, PhD, physique coach and natural professional bodybuilder and powerlifter
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