* More than 2 million copies sold
* New York Times bestseller
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!
* More than 2 million copies sold
* New York Times bestseller
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!
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June 1, 2021
A fully revised version of the 2008 bestseller about making decisions. Thaler and Sunstein advocate what they call "libertarian paternalism," by which consumers and citizens can be "nudged" to make decisions of their own will that guide them and society toward a more perfect union. For instance, they write, "nudges"--usually matters of design in presenting the choices to be made, from whether to tip a cab driver to combatting the deleterious effects of climate change--can be coupled with other mechanisms, including taxes and even outright bans. In the case of Scandinavian countries, for instance, drunken driving is discouraged through high taxes on alcohol, nudges of various kinds to shame drink-impaired drivers from getting behind the wheel, and harsh penalties for anyone caught driving drunk. As for climate change, "we will need jackhammers and bulldozers, with pocketknives helping where they can." In other words, every tool helps, from nudges that encourage people to lighten their carbon footprints to cap-and-trade agreements. The authors argue effectively against what they call "required choice," preferring instead for vendors and governments to provide transparent information, such as labeling products that contain shellfish or peanuts so that those allergic to them can avoid buying them. Still, they allow, there are instances in which required choice is the best solution: One should be able to choose whether to buy one kind of canned soup over another but perhaps not to dictate the ingredients of every restaurant meal. In the spirit of Donald Norman's The Design of Everyday Things, which they cite, Thaler and Sunstein deliver a spirited argument to enable well-informed people to overcome various biases and "probabilistic harms" to do what is best for them and, in the present case, their fellow "American Humans." Students of design, politics, economics, and many other fields will delight in these provocative discussions.COPYRIGHT(2021) Kirkus Reviews, ALL RIGHTS RESERVED.
